Local Media Deal: UF’s College of Journalism and Communications is teaming up with Saga Communications on a seven-year sales agreement starting Sept. 1, with Saga taking over ad inventory marketing for WRUF-AM/WRUF-FM and both sides expanding student training, internships, and sports media collaboration. Advertising & Brand Risk: Amazon is hit with a proposed class action claiming it sold Orgain protein powder “cleaner” marketing while allegedly containing heavy metals like lead, arsenic, and cadmium—mirroring a similar Costco case. Streaming/Entertainment Marketing: Rockstar will debut a GTA 6 “Extended Look” on Netflix Aug. 27, then release it free on YouTube and the game site hours later, with WWE reportedly seeking to trademark “Vice City” amid the hype. Fitness Franchise Expansion: Bodybar Pilates opens a new Royal Palm Beach location, leaning into community-led studio marketing. Policy & Audience Access: A federal appeals court says Florida can block kids from attending drag shows under the state’s Protection of Children Act, framing it as a regulation of obscenity. Sports Sponsorship Campaign: Flow launches “We Live For This,” a Caribbean-wide campaign supporting the Republic Bank Caribbean Premier League. Theme Park News: Busch Gardens Tampa Bay permanently closes the Kumba roller coaster after 33 years, a reminder that even “icon” rides eventually exit the marketing calendar.