Marketing & Media: A new opinion piece argues that “staying top of mind” beats turning ads on and off, framing consistent exposure as the real growth lever for Florida brands. Hospitality Sales: JW Marriott Orlando Bonnet Creek Resort & Spa named Isa Lee director of sales and marketing, signaling continued push for group and leisure demand in Orlando. Real Estate & Housing Policy: AD Mortgage launched a housing affordability public policy initiative, sending FHFA a data-backed proposal on condominium eligibility and Florida’s reliance on Limited Review. Local Business Growth: Florida Sell Now marked seven years and nearly 250 cash home purchases statewide, highlighting rising probate/inherited-property and foreclosure complexity. Travel Demand: Key West topped U.S. staycation search interest as domestic travel demand jumped 34% year over year. Community & Education: FPL donated $12,500 to Escambia County Public Schools Foundation’s Tools for Teachers warehouse, supporting classroom supplies for hundreds of teachers. Cyber & Trust: The FBI arrested a Florida man tied to malware hidden in video games that allegedly drained crypto wallets. Sports Sponsorship/Content: Regions Bank launched “Regions Extra: Welcome to the SEC,” a video podcast series tied to SEC Football Kick Off Media Days in Tampa.