NIL & College Sports: A Florida-focused debate over LSU jersey rules and NIL claims is reignited by a new argument that LSU bylaws allow certain numbers to be reissued, even as fans treat some numbers as untouchable. Political Mail & Digital Ads: Equality Florida and the SPLC Action Fund are funding a major push of mail and digital outreach for school board races across multiple Florida counties, aiming to counter “politics out of the classroom” messaging. Local Campaigns in the Spotlight: A Sarasota County commission race is under scrutiny after records surfaced alleging a “war-room” operation planned messaging and materials before a nonprofit was formally incorporated. Tourism Marketing: Pinellas County is adding more than $575,000 in Europe-focused promotion to drive international visitors for St. Pete-Clearwater through September 2027. Consumer Promotions: Florida’s back-to-school sales tax holiday is in its final weekend, with retailers advertising discounts on qualifying school supplies, clothing, and tech. Privacy & Data Tracking: Disney is moving toward a “single account” strategy that links Disney+ behavior with theme-park activity, raising fresh privacy questions for Florida guests. Ad-Tech/Legal: X’s antitrust appeal gets support from the DOJ and 12 states as amicus briefs challenge the dismissal of its advertiser-exodus case. Fraud & Finance: A Florida-linked Ponzi scheme case ends with a 20-year federal sentence and restitution ordered for investors defrauded of nearly $400 million. Wildlife Rescue: Deputies helped rescue about 75 baby sea turtles after they wandered inland on a Volusia County beach, then returned them to the ocean.