Healthcare Subscription Push: GoodRx launched GoodRx Companion, a $14.99/month membership bundling low-cost generics plus online care visits and discounts on routine labs, imaging, dental and vision—aimed at consumers squeezed by rising healthcare costs. Maternal Health Messaging: Florida Healthy Start Coalitions and Sunshine Health rolled out a maternal warning signs campaign using ads and an educational webpage to help expectant mothers spot issues tied to high blood pressure, heart conditions and postpartum depression. Tourism Marketing Results: Flagler County shared Expedia campaign performance—about $400,000 in hotel revenue from a $33,000 spend—using geo-targeting and visitor behavior data to drive drive-market and air-travel demand. Local Retail + Community Branding: Just Salad opened in Altamonte Springs with reuse-driven sustainability messaging and grand-opening promos, while Ocala’s Girls Night Out kept the spotlight on women-owned businesses. Sports + Entertainment Marketing: Little Big Town announced its “For The Art Of It” North American tour with a St. Petersburg kickoff, and Disney is reportedly phasing out MagicBand in favor of app-first experiences. Political Media Spend: State Rep. Kevin Steele picked up high-profile executive endorsements and launched a first major TV ad, “Forged,” ahead of the Aug. 18 GOP primary.