Higher Ed Branding: UF’s Board of Governors confirmed Dr. Stuart Bell as Florida’s 14th president, ending a contentious search and online backlash over his record. Local STEM Marketing: Sarasota County Schools is advertising its reimagined Gulf Coast Academy of Innovation & Technology (6-8), with USF-backed STEM pathways in AI, cybersecurity, robotics and marine sciences. Tourism & Hospitality Growth: Pyramid Global Hospitality added Naples Bay Resort & Marina to its independent portfolio, bringing operational support to the Naples property’s rooms, marina, retail and event spaces. Real Estate & Campaign Messaging: Sarasota’s District 4 race is turning into a “developer-backed” branding fight, with both candidates trading accusations over growth and infrastructure. Consumer/Brand Trust: A reef-safe sunscreen guide highlights why mineral-based SPF is gaining attention as brands respond to coral-protection concerns. Digital Advertising Policy: Nebraska joins FTC and state coalition efforts to promote competition in the digital advertising ecosystem. Housing Affordability Outreach: VyStar Credit Union launched a free housing webinar series aimed at renters and homebuyers navigating rising costs.