Local Marketing Spotlight: 23 Marketing Group celebrated a Florida grand opening and launched a redesigned the23marketing.com, pitching data-driven services like digital ads, SEO, content and video. Political Advertising in Florida: Democratic AG nominee José Javier Rodríguez kicked off a statewide “Give ’Em Hell” TV and digital ad campaign targeting incumbent James Uthmeier, leaning on a Cuban-refugee personal story and anti-corporate overreach messaging. Community + Brand Activation: Pursuit Boats marked its 50th anniversary with a public 300-drone light show over Fort Pierce’s waterfront for Friday Fest, using synchronized marine visuals and a “Made for Generations” tagline. Sports Marketing/Media: Miami Marlins announced a $15,000 donation to the Miccosukee Tribe with a pregame ceremony at loanDepot park, pairing partnership development with Indigenous Peoples’ Day timing. Business & Growth: Construction Partners (ROAD) completed its Florida Panhandle acquisition of Roads, Inc., adding an asphalt plant, crews and 150+ employees—an expansion bet on tighter local networks. Digital Culture & Recruiting: A Florida recruiting-agency “iced coffee at interviews” TikTok sparked a national “Coffee Gate” debate about workplace norms and generational expectations.