Rechat launches voice-first Hey Lucy ad campaign

Rechat has launched Hey Lucy, a video-first campaign built around its AI assistant Lucy and aimed at showing real estate agents completing work by voice. The rollout runs across Meta, Google and national sites through the end of summer as Rechat pitches voice as a faster way to manage listings, contacts and marketing.

Why it matters: - Rechat is positioning voice as the next interface for real estate work. - The campaign is meant to show agents completing core business tasks faster, without typing into a CRM or switching between tools. - Brokerage teams can request a demo through the campaign landing page.

What happened: - Rechat announced the launch of Hey Lucy, a video-first advertising campaign built around Lucy, Rechat's AI assistant. - The campaign shows real estate agents using a single voice command to get work done while in the field. - The spots feature real agents in real settings, including walking up to listings, driving between showings and leaving open houses. - The campaign is available to view at rechat.ai.

The details: - The campaign was filmed in South Florida in late June. - Each spot runs 15 to 60 seconds. - The videos use natural light, handheld cameras and floating Rechat UI added in post-production. - The ads include no narration and no feature lists. - Lucy is shown building single-property websites, sending market reports to segmented contact lists, updating CRM records, drafting listing descriptions and social posts, running buyer searches, sending testimonial requests and pulling comparable sales and vendor recommendations. - Rechat says the ads will run across Meta, Google and a network of national sites through the end of summer. - New spots will be released during the campaign.

Between the lines: - The campaign leans on a broader industry argument that real estate professionals are more likely to work by voice than by keyboard. - Rechat CEO Shayan Hamidi said Lucy was built for agents who move between showings, listings and calls, and that the assistant knows contacts, deals and listings. - Audie Chamberlain, vice president of strategic growth and communications at Rechat, said agents have long been forced to type notes into a CRM even though they already sell by voice. - Rechat is trying to frame Lucy as a colleague with context, not a generic chatbot.

What's next: - Rechat plans to keep releasing new spots throughout the campaign. - The company is inviting brokerage teams to see Lucy in action through a demo request on the campaign landing page. - Rechat will continue using Hey Lucy to market Lucy as part of its broader real estate operating system.

The bottom line: - Rechat is betting that voice-driven workflows can become a practical selling point for real estate teams, not just a demo feature.