Saunders Real Estate taps Alexandra Berkezchuk as marketing director

Saunders Real Estate has named Alexandra Berkezchuk as marketing director as the land and commercial brokerage expands across the Southeast and Midwest. The hire adds a marketer with experience in rebrands, team leadership and real estate growth strategy.

Why it matters: - Saunders Real Estate is adding a senior marketing leader as the firm pushes deeper into key Southeast and Midwest markets. - Berkezchuk’s background in real estate marketing and business development is aimed at strengthening the firm’s brand and supporting advisor and client growth.

What happened: - Saunders Real Estate appointed Alexandra “Alex” Ferraro Berkezchuk as marketing director. - The Lakeland, Florida-based brokerage serves land and commercial real estate clients across the Southeastern and Midwestern United States. - Berkezchuk will lead marketing initiatives as Saunders expands its presence in those regions.

The details: - Berkezchuk will guide marketing strategy for Saunders’ land and commercial brokerage services. - Her role includes strengthening the firm’s brand, expanding marketing capabilities and improving how listings and expertise are brought to market. - Tyler Davis, president of Saunders Real Estate, said Berkezchuk’s experience will help the firm build strong brands, develop high-performing teams and connect marketing to business objectives. - Berkezchuk said she is eager to work with the Saunders team and support the firm’s next stage of growth. - She most recently served as executive vice president of marketing at Vest Residential. - At Vest Residential, she oversaw enterprise marketing and customer experience strategy for a 17,000-unit multifamily property management platform across the Southeast. - Berkezchuk built and led a six-person marketing team at Vest Residential. - She also led a company-wide rebrand after a merger and supported new business development efforts. - Before that, she was regional marketing director at Camden Property Trust. - At Camden, she oversaw marketing across Florida markets including Tampa, Orlando, Miami and Fort Lauderdale. - Berkezchuk also served as director of marketing at Bolt Data, a Salesforce-focused software and consulting company. - At Bolt Data, she led a post-merger rebrand and website redesign. - A digital marketing strategy at Bolt Data increased website traffic by 91%. - Berkezchuk has more than a decade of experience in real estate marketing, brand strategy and business development. - She holds a Master of Arts in Advertising and Creative Direction from the University of Texas at Austin, where she graduated magna cum laude. - She also holds a Bachelor of Arts in Advertising and Graphic Design from the University of South Carolina, where she graduated summa cum laude.

Between the lines: - Saunders is using the hire to sharpen how the firm markets itself as competition and expansion pressure rise across its core geographies. - Berkezchuk’s mix of real estate, software and post-merger experience suggests the firm wants marketing that is both brand-focused and operationally disciplined. - The appointment also fits Saunders’ broader push as a 30-year-old firm with more than 125 advisors looks to scale its next chapter.

What's next: - Berkezchuk will oversee efforts to connect Saunders’ advisors with landowners, buyers and investors. - Her work will likely focus on streamlining marketing execution across Saunders Land, Saunders Commercial, Saunders Auctions and Saunders Valuations. - Saunders is positioning the role to support continued growth across the Southeast and Midwest.

The bottom line: - Saunders Real Estate is betting that stronger marketing leadership will help turn its regional expansion into more business and better brand reach.